Escorts’ Auto Products division addresses network in the world in an under-penetrated sector.
India, Automobiles and Escorts
Escorts Auto Products is a leading manufacturer of auto suspension products (shock absorbers, struts and telescopic front forks). The division’s extensive product basket caters to OEMs and the replacement market. These products are sold within India and other overseas markets across all vehicle categories (motorcycles, scooters, passenger cars, and commercial vehicles).
Brand
- Strong rub-off from the Escorts brand
Portfolio
- Product range comprising shock absorbers, telescopic front forks, McPherson struts, steering components and special dampers
Presence
- Two manufacturing units in Faridabad (Haryana) and Rudrapur (Uttarakhand), a tax-efficient location
Competence
- Robust engineering, operational and R&D capabilities
Core operational and financial metrics
2011-12 | 2012-14 (18) | |
Revenue | 143.19 | 210.58 |
EBIT | (11.83) | (29.63) |
Principal 2012-14 developments
- Launched several products, addressing the mass market; created a niche through the supply of quality-led technology centric products
- Sustained marquee customer relationships
- Transferred technology for two- and three-wheeler products (special dampers and shock absorbers) and commercial vehicles from the railway division to the auto products division
- Engaged in business restructuring